Raising financing is the process of identifying, preparing, and executing actions aimed at obtaining the capital necessary for the development, maintenance, or restructuring of a company's operations - using appropriate financial sources, with an optimal level of capital cost and risk. This means acquiring financial resources from the capital market, financial institutions, private investors, or public sources in a manner consistent with the company's strategy and its ability to meet obligations.

Raising financing involves:
> Purposefulness - financing must support the strategy (growth, investments, liquidity, M&A).

> Selection of sources - debt, equity, mezzanine, grants, hybrid financing.

> Capital cost optimization - choosing a financing structure that minimizes WACC.

> Risk management - assessing creditworthiness, covenants, dilution of shares.

> Process orientation - preparing documentation, financial models, due diligence, negotiations.